It has been a little over eight years since I left the venture industry, and I am excited to announce today that I am returning to join Upfront Ventures as a Partner.
During my time away, I have co-headed IAC’s M&A group, led Urbanspoon and Citysearch, and, in my most recent and biggest adventure, launched a start-up, P.S. XO, which has just recently merged to become Seedling. Looking back, these choices may appear to form a path in the rear view mirror, but each new voyage resulted from running down a passion and working hard to see it through. The primary link was my drive to learn new things and help others reach their potential. I have found this flow both in operating and investing.
So why go back to Venture Capital and join Upfront now?
After raising over $10 million in total capital, the new Seedling is on fire. The company is on track to hit $20 million in revenue in 2015, doubling year-over-year. I am grateful to put the day-to-day leadership in the hands of CEO Phoebe Hayman, a uniquely talented operator and data-driven brand savant. The baby that my co-founder Soleil Moon Frye and I created is set up to be a big, important company that aspires to change the way families live and enjoy every day.
With the Seedling day-to-day torch sitting in great hands, it feels like a special and important moment in time for me to become part of what Upfront is creating. I am excited to come full circle back to VC bringing a sharpened eye for investment opportunities and the perspective I have gained as an operator.
In Upfront, I have found a firm with values that align with my own combined with a desire to take big bets and enjoy the ride. I am moved to join a team of operators led by an operator (and my board member) in a market that is not only the 3rd biggest and fastest growing, but my hometown of Los Angeles.
I have worked in New York, San Francisco and Boston and met incredible friends and operators during those times. I look forward to rekindling those relationships now that I can finally pull up from the day-to-day grind of running a startup full time.
After spending the last decade in the game, I am thrilled to move back to being a coach for others pursuing their dreams.